Super Bowl weekend brings in 1.3M+ visitors, but most stay within the event bubble and miss the neighborhoods and small businesses that define the city. So we created Square Stops Here, transforming an iconic hop-on, hop-off bus into a neighborhood-driven tour that lets fans explore San Francisco like a local.
Influencers helped turn early awareness into real momentum, driving sign-ups through authentic, in-the-moment content. In total, 65 pieces of content generated 4.2K engagements.
